for founders

Be our next Female Leader

Our goal is to create a world where we don’t need a fund dedicated to women, or where ‘female founder’ is a term.

how it works

Steps for founders

On our end, we do our best to create a transparent investment process to help you on your fundraising journey.

01
Get to Know You
We want to get to know your company, the vision, and your why. We will also assess the company based on our proprietary gender diversity criteria assessment score to ensure representation of women meets our mandate requirements.
02
Internal Review
Your deal lead will pitch your company at our weekly investment meeting, and will share feedback.
03
Deep Dive
We will suggest next steps to understand specific areas of your company. You will meet our team.
04
Investment Process
Once our investment committee approves the investment, we will work through legals and ops. Our investment doesn't stop here though, and we are all in to support you however we can.
05
Growth
Our involvement with your business is ongoing.  We continue to support you as you scale your business.

our criteria

Gender Diversity Criteria Assessment Score (GDCAS)

Artesian has developed a GDCAS to help startups to self-assess when considering raising capital from the Female Leaders VC Fund, and to facilitate insights and analysis on diversity in the startup ecosystem to investors and partners.

Generally, a GDCAS > 40 is required for a startup to be eligible for an investment. Examples of the gender diversity criteria assessment score are outlined below. Note that the FLF Investment Committee will use GDCAS as a guideline for eligibility.

The committee will have the ability to approve exceptions, and these exceptions will be documented and reported to LPs (along with scores for all portfolio companies).

01
Meaningful Ownership
The founding equity ownership of female founders in the startup is a key criteria.
02
Executive Management
We look at the representation of women in executive management e.g. CEO, COO CFO, CTO.
03
Board of Directors
We look at the representation of women on the board of directors.
04
Public Commitment
We assess and help the company to creating public commitment, transparency and accountability to gender equality.
05
Commitment to Gender Equality
The startup's demonstrated public commitment, transparency and accountability to gender equality across the business.
06
Measuring & Reporting
The Female Leaders Fund will track and report startup GDCAS progress to investors, promoting gender equality and women's economic empowerment.

How our criteria applies to startups

No. of founders
no. female exec
no. woman on 4-person board
public commitment
transparency & accountability to gender equality
INELIGIBLE
Start up 1
3 founders
(1F, 2M)
1
1
gdcas score
27
ELIGIBLE
Start up 2
2 founders
(1F, 1M)
2
2
gdcas score
55
ELIGIBLE
Start up 3
2 founders
(2F)
3
3
gdcas score
90

Our female leaders

We partner with female leaders as they build transformational companies unlocking solutions to the world's critical challenges.

Hear from our female founders

Artesian's support has been unwavering, providing advice, introductions, and a smooth fundraising experience.
Ali Linz
Co-founder, GroupTogether
Joining forces with the Artesian Female Leaders Fund catapulted our startup to new heights. Their dedication to our success was more than just monetary; they opened doors for us within their extensive network and offered practical assistance, showcasing a strong commitment to the success of female entrepreneurs.
Nicole Robinson
CEO and Co-founder, LYRO

Frequently Asked Questions

Does FLF invest in particular sectors or industries?

Our primary investment focus is on individuals. We want to back female founders with a deep-rooted mission to transform and reshape their industries. We are sector agnostic, but are looking to invest in transformative and scalable businesses.

How many investments do you make a year?

We aim to do 3-5 investments per year. We are a high conviction and high-touch fund.

Do you co-invest with other funds?

Yes, especially if they bring complementary value add.

How much do you usually invest in a new company?

Our average cheque size is ~$2M, but we write cheques between AUD $1M - $5M.

Do you lead?

Yes, we do lead, but we will also participate where we are not the lead in your funding round.

If I’m too early, should I still get in touch?

Yes. If you're too early we can potentially introduce you to relevant early-stage investors including the Scale Angel network.

What is the Female Leaders Fund?

The Female Leaders Fund was established to address the material inequity between the opportunity available for men and women founders in the startup ecosystem. Talent is evenly distributed, but opportunity is not.

What is your investment process?

We understand fundraising is always challenging and we want to be as efficient with your time as possible.  After a first meeting with our team members (Ali, Ananya, Fiona or Melody), we will do an internal review and then arrange for a meeting with other team members. We will then go into a diligence process on the industry, founding team and other focus areas identified. We also spend time on your references and get to know your other supporters – advisors, investors, other team members, etc.

Post-investment, what support can I expect from FLF beyond just funds?

(a) We like our founders to tell us where we can best support them. We will spend time determining what your greatest challenges are and create a bespoke plan to support you across your business. This could include access to customers, support hiring, GTM strategy, expansion or setting up policies.

(b) Artesian collaborates with strategic investors across government, corporations and industry organisations, universities and research institutes. Access to these partners can provide investment, customers, distribution, domain expertise and M&A.

(c) You have access to Artesian’s 600+ startups, and to our network of co-investors and subject matter experts. You will also join a tight-knit community of the Female Leaders Fund founders.

What stage do you invest and what is your investment criteria?

(a) We invest from Series A to Series B.

(b) We like to build relationships with founders well before Series A.

(c) We assess the gender diversity of companies using our Gender Diversity Criteria Assessment Score (GDCAS).

We are looking at the current score of your company, but will also consider your plans for improving your gender diversity when considering suitability.

How do I get in touch/pitch?
What geographies is FLF active in?

Our team is based in Australia, Asia and North America. We invest across the Asia-Pacific region.

Does FLF invest in particular sectors or industries?

Our primary investment focus is on individuals. We want to back female founders with a deep-rooted mission to transform and reshape their industries. We are sector agnostic, but are looking to invest in transformative and scalable businesses.

How many investments do you make a year?

We aim to do 3-5 investments per year. We are a high conviction and high-touch fund.

Do you co-invest with other funds?

Yes, especially if they bring complementary value add.

How much do you usually invest in a new company?

Our average cheque size is ~$2M, but we write cheques between AUD $1M - $5M.

Do you lead?

Yes, we do lead, but we will also participate where we are not the lead in your funding round.

If I’m too early, should I still get in touch?

Yes. If you're too early we can potentially introduce you to relevant early-stage investors including the Scale Angel network.

What is the Female Leaders Fund?

The Female Leaders Fund was established to address the material inequity between the opportunity available for men and women founders in the startup ecosystem. Talent is evenly distributed, but opportunity is not.

What is your investment process?

We understand fundraising is always challenging and we want to be as efficient with your time as possible.  After a first meeting with our team members (Ali, Ananya, Fiona or Melody), we will do an internal review and then arrange for a meeting with other team members. We will then go into a diligence process on the industry, founding team and other focus areas identified. We also spend time on your references and get to know your other supporters – advisors, investors, other team members, etc.

Post-investment, what support can I expect from FLF beyond just funds?

(a) We like our founders to tell us where we can best support them. We will spend time determining what your greatest challenges are and create a bespoke plan to support you across your business. This could include access to customers, support hiring, GTM strategy, expansion or setting up policies.

(b) Artesian collaborates with strategic investors across government, corporations and industry organisations, universities and research institutes. Access to these partners can provide investment, customers, distribution, domain expertise and M&A.

(c) You have access to Artesian’s 600+ startups, and to our network of co-investors and subject matter experts. You will also join a tight-knit community of the Female Leaders Fund founders.

What stage do you invest and what is your investment criteria?

(a) We invest from Series A to Series B.

(b) We like to build relationships with founders well before Series A.

(c) We assess the gender diversity of companies using our Gender Diversity Criteria Assessment Score (GDCAS).

We are looking at the current score of your company, but will also consider your plans for improving your gender diversity when considering suitability.

How do I get in touch/pitch?
What geographies is FLF active in?

Our team is based in Australia, Asia and North America. We invest across the Asia-Pacific region.

Be the next team funded by us